【全国百强校】湖南师范大学附属中学高中英语必修四Unit1Reading课件.ppt

The following article Advertisements is a kind of expository writing. What will be mentioned in your opinion? zxxk Expository writing usually follows the same format: Introduction of the subject; Examples and facts that develop or support the idea; Conclusion What is the subject of this article? Advertisements. What is the conclusion? We must all use our intelligence and not be a slave to advertisements. * Revision: What do you know about advertisements? In this article, the writer tells us the definition of advertisements, different types of advertisements and that not all advertisements tell people the complete truth. Many examples and facts are given to support these statements. Table-filling (P.2, Issue37, ELLH) Keys: product 2. commercial 3. public service advertisements 4. truth 5. skilful methods 6. cures 7. freshest 8. cooks 9. public 10. nationwide Guessing True for False Most people are not aware of how many ads are around them. Advertisements are always meant to promote a product or service. Zx,xk PSAs are only found in newspapers and on TV. T F F 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. T F T Fast reading Answer the questions in C2. 1. Where are advertisements ...? L7 In newspapers and magazines, on the Internet,radio and television. 2. What is the major distinction between CAs and PSAs? L10-L12 A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare. 3. Why are some of the advertisements clever according to the article? L15-L16 Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China