基于网络知名度分析的我国优秀旅游城市的形象口号设计研究.PDFVIP

DOI:10.13959/j.issn.1003-2398.2010.03.026 人文地理 2010 年第3 期总第113 期 文章编号： （ ） 1003-2398 2010 03-0134-05 基于网络知名度分析的我国优秀旅游城市的 形象口号设计研究 谢朝武 李玉红 ， 华侨大学旅游学院 泉州 （ ， 362021 ） A RESEARCH ON THE SLOGAN DESIGN OF TOP TOURIST CITIES IN CHINA BASED ON THE ANALYSIS OF INTERNET POPULARITY XIE Chao-wu, LI Yu-hong （Colleg e of Tourism, Huaqiao University , Quanzhou 362021, China） Abstract: Tourism slogans play a great role in attracting tourists and managing the tourism image of tourist cities. This paper reviews the relevant researches on the tourism slogans and the characteristics of tourism slo- gans of tourist cities. The research conducts a case study of the top 54 tourist cities in China. The result finds that the design of tourism slogans is emphasized greatly in the cities of which 74% cities select the slogans publicly through various ways. Many tourist cities have more than one slogans. Slogans of some tourist cities are different from the demand of tourist market and many tourist cities design propaganda slogans, but not to positioning slogans. This shows that these tourism slogans need to be improved to satisfy the marketing strate- gies. Based on the internet popularity, this paper