专科毕业论文-英语商品名称翻译.docVIP

英语商品名称的翻译  PAGE 16 南昌工程学院本（专）科毕业设计（论文） 南昌工程学院本（专）科毕业设计（论文）  PAGE 15 英语商品名称的翻译 The Translation of English Trade Name 摘要 商品名称是生产者用来标识他们生产和销售的商品的标识符号，具有一定的广告宣传作用，而且注册商标受到法律的保护，所以商品名称的译文要求标准化，译名必须独特新颖、醒目悦耳、简短明快、实意明确，应使消费者产生有益于商品销售的联想和要求。就此，本文在对商品名称基本认识的基础之上，结合一些典型的翻译例子，总结了一些实用的商品名称翻译的原则和技巧。其中最基本的原则就是立足于文化背景，充分体会相互之间的差异，然后在翻译时巧妙地利用一些技巧、方法，从而使得商品名称翻译更加合理准确。 关键词：商品名称 翻译 原则 方法 Abstract Trade names are used by the manufacturers as the symbol to identify their production and sales, which have certain advertising effect. What’s more, registered trademarks are protected by the law. Therefore, the translation of trade names is required standardized, it must be unique, innovative, eye-catching, short, lively, clear and definite. In addition, it must bring the consumers a good association so that benefit the sale of commodity. To meet these requirements, this paper summarizes some practical principles and methods based on the basic understanding of trade names and list many typical examples. The most fundamental principles are translating on the basis of cultural background, being fully aware of the differences between each other, and then using some of the strategies and methods tactfully to make the translation more reasonable and accurate. Key words: Trade name; translation; principles; methods 目录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc327009509 摘要：  PAGEREF _Toc327009509 \h I  HYPERLINK \l _Toc327009510 Abstract II  HYPERLINK \l _Toc327009511 引言  PAGEREF _Toc327009511 \h 1  HYPERLINK \l _Toc327009512 第一章 英语商品名称翻译的功能  PAGEREF _Toc327009512 \h 2  HYPERLINK \l _Toc327009513 1.1识别商品来源的功能  PAGEREF _Toc327009513 \h 2  HYPERLINK \l _Toc327009514 1.2促进销售的功能  PAGEREF _Toc327009514 \h 3  HYPERLINK \l _Toc327009515 1.3树立商业声誉的功能  PAGEREF _Toc327009515 \h 3  HYPERLINK \l _Toc327009516 第二章 英语商品名称翻译的原则  PAGEREF _Toc327009516 \h 5  HYPERLINK \l _Toc327009517 2.1基本原则  PAGEREF _Toc327009517 \h 5  HYPERLINK \l _Toc327009518 2.1.1名实相符