海尔的调查报告.docVIP

PAGE  PAGE 26 海尔的调查报告 篇一：海尔集团分析报告 企 业 报 告 研究主题：海尔白色家电 研究人：上海RPS四组（高涵）朱婷婷 研究时间：2016年6月14日 目 录 一、企业介绍············································································································ 3 1、企业简介 ·········································································································· 3 2、发展历程 ·········································································································· 3 3、股东背景 ·········································································································· 4 4、行业地位 ·········································································································· 6 5、核心产品及品牌 ······························································································ 6 6、潜力、情景以及市场占有率分析 ·································································· 8 7、企业综合优劣势分析 ······················································································ 9 二、人才情况分析 ································································································ 11 1、企业人力资源规划 ························································································ 11 2、组织架构 ········································································································ 12 3、招聘与配置 ···································································································· 13 4、培训与员工发展 ···························································································· 13 5、薪酬与福利 ···································································································· 14 6、员工关系 ········································································································ 15 7、人才情况综合分析 ························································································ 15 三、企业招聘渠道分析 ······················································································· 17 1、招聘预算 ·········