Unit1AdvertisingProject课件（译林牛津版必修4）.ppt

;Do you have any idea of the top five ads groups in the world?; Try to find out the main idea of each paragraph;Paragraph 1: Paragraph 2: Paragraph 3: Paragraph 4:;;1.What do you know about an ad campaign? 2.What must you keep in mind when you start a successful advertising campaign? 3.Why do you need to research your audience? 4.What should your advertising campaign be based on? ;Language Points;determine v. 决定, 确定, 测定, 使下定决心 定日期： determine determine the date The size of your feet determines the size of your shoes. 你两足的大小决定了你鞋的大小。;Have you determined where you are going to spend the holiday? 你已决定在哪儿度假？ determine to do sth.=be determined to do sth.=make up one’s mind to do sth.下决心做… self-determine v.自主,自决 self-determination n.自主,自决(权) ;appeal to：move the feeling; attract 1.有感染力；有吸引力 Does these paintings appeal to you? 你对这些画感兴趣吗？ Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。 ;This music is too old-fashioned to appeal to people any longer. 这首乐曲太过时，不再吸引人了。 2.向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁 make an appeal to sb. for sth.;the way the audience will react 观众们反应的方式，其中the audience will react 是定语从句来修饰先行词the way。在定语从句中如果先行词是the way 后面的定语从句可以用that 或者in which 来引导，或者省略。 做某事 的方法: a way to do sth a way of doing a way + 定语从句（ that/ in which / 省略） Rafting is a good way to experience nature. Rafting is a good way ____ ______ people can experience nature. ;又如： 1.I don’t like the way that (in which) you talked with your parents. 2.The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best. ; The writing features of a handout include:;Developing an ad campaign ;Preparing In this step, you are to meet, discuss the three important questions so that everyone has a clear idea about the goal and target audience in mind as well as the message in the ad and the media you will use to get your message across. You should divide the wo