Unit1advertisingProject课件（牛津译林版模块4）.ppt

Unit 1 Advertising;Ⅰ.Choose the best answers according to How do you build an ad campaign. 1．What should be done first to determine the target audience? A．Do a little research. B．Create the message for the right people. C．Know what the audience already think. D．Get to know the audience.;2．How can a researcher know the way the audience will react? A．Planning some questions. B．Talking with the audience. C．Gathering information from the research. D．Guessing how the audience will react.;3．Which of the following is NOT the step of building an ad campaign? A．Doing research on the topic. B．Determining the target audience. C．Choosing the forms of media. D．Caring about the issue.;4．The handout is to ________. A．teach us how to build an ad campaign B．tell us what an ad campaign is C．show us where we can put an ad D．explain to us why we should build an ad campaign 答案：1.A　2.C　3.D　4.A;Ⅱ.Read the second ad Anti-smoking ad campaign and decide whether the following statements are true (T) or false (F)． 1．Anti-smoking ad campaign is mainly designed for high-school students. ( ) 2．Our main aim is to discourage all the people in the world from smoking. ( ) 3．If we can convince young people not to start to smoke, their parents must give up smoking. ( ) 4．We use this slogan and picture to make them fully aware of the damage that smoking does to their health. ( ) ;Ⅲ.Fill in the form according to How do you build an ad campaign. How do you build an ad campaign？;Paragraph;Paragraph;(一)根据所给词性和汉语意思写出单词 1． n. 　　　　　　 大众传播媒介，大众传播工具 2． n. 海报 3． n. 小包，小盒 4． n. 烟草，烟叶 5． n. 论说文，小品文 6． vi. 有吸引力；呼吁，恳求 n．吸引力；呼吁，恳求 7． n．分析，分析结果→ vt. 分析 8．