Unit1AdvertisingProject学案牛津版必修4.doc

PAGE  PAGE - 2 - Unit 1 Advertising Project学案 牛津版必修4 Project 一、快捷识记 1. Have you ever thought of starting an ad campaign about social concerns? 你是否想过开展一项关于社会问题的运动？ concern 在此句中是名词，意为“关心的事情” concern还可作为动词使用，常见的短语为be concern about对……关心,关注 My parents are much concern about my marks after the college entrance examination. 高考后父母对我的高考成绩很关注。 2. Unlike a single advertisement, an ad campaign is an planned programme of advertisements using various kinds of ads to reach a certain audience. 与单个的广告所不同的是，广告运动是使用各种广告来迎合特定观众群体的有组织的广告节目。 Unlike是连词，意为“不像, 不同于”；而dislike是动词，意思是“不喜欢” Unlike his mother, he dislikes noodles at all.他不像他母亲，他一点也不喜欢面条。 3. It is important to always try to appeal to the way the audience …. appeal to迎合……投合……的心意或兴趣 Teaching as a career appeals to many people because of the holidays.教师之所以迎合很多人的职业趋向是因为有寒暑假期。 二．随堂过关 1．The rise of oil costs _______the price of food. appeals to appeal on appeal to appeals on 2. He didn’t come to the party and that is _____ his usual action. unlike dislikes unliking unlikes 3. Those who _________ the state events would watch TV or read newspapers everymoring. is concerned about are concerned about are concerning with are concerned with