难以抗拒的非理性诱惑-全书总结-作者.docVIP

难以抗拒的非理性诱惑-全书总结-作者 This 168 page book is an easy read. I found it hard to put down once I started because of the fast paced stories that explained how we act in an irrational manner. The uniqueness of the book is that it tells stories without the technical jargon of how we think. 1. In the face of serious mishaps, people often turn a blind eye to objective information. 2. – when we label a person or situation, we put blinders to all evidence that contradicts our diagnosis. E.g. a patient comes to the Doctor “complaining once again for no reason”. Except, this time the ailment was real and the Doctor failed to treat the patient. In the author?s example, the patient dies. 3. – Our tendency to go to great lengths to avoid possible losses. The more meaningful a potential loss is, the more loss averse we become. In other words, the more there is on the line, the easier it is to get swept into an irrational decision. How many investors held onto Brex gold stock to the bitter end? 4. – Our inclination to imbue a person or thing with certain qualities based on initial perceived value, rather than on objective data. On a January morning in a Washington subway, a world famous violinist played for commuters with his $3.5 million Stradivarius violin. He wore a baseball cap and jeans. The commuters attributed the value they perceived to the quality of the performance. Instead of hearing an outstanding concert, they heard street music. How often do we discard an idea from a ?wrong” person but blindly 1 follow the advise of someone who is highly regarded (Bernie Madoff before he made off with millions of peoples money) 5. Once we attribute a certain value to a person or thing, it dramatically alters our perceptions of subsequent information, both good and bad. The value that we attribute to something fundamentally changes how we perceive it. When you get something at a discount, the positive expectations don?t kick in as strongly. When you pay a prem