公司基本背景.docx

公司基本背景： 总部在美国，主要生产CR/DR、图像显示装置，以及在机器上集成PACS系统与软件。CR产品因技术更新，目前逐步被DR产品所取代。 Who are we? X provides advanced Imaging Solutions that help early detection of illness and improve patient outcomes. We manufacture all our products on site, in an ISO 13485 facility We are a privately held S Corporation, we have no outside investors We provide growth opportunities for our employees We reinvest in Research and Development We hold patents and internal IP that may lead to key advances in Medical Imaging. What Are We? Modality Specific Vendor: CR, DR, PACS, Viewers IT Company: Vender Neutral PACS/software Market Specific: Mammography, Ortho, Chiro, Hospital, Radiology Equipment Provider: New product: Turn key solutions for X-ray rooms OEM Manufacturer Custom and private label products SWOT Analysis Strengths: Established CR Manufacturer (1 of 7) Unique Offerings – iDR, iDR-L, Fusion, ClarityPACS, VertX Established Software Platforms – Acquisitions/PACS Product Development- New Direct Conversion materials for DR Software Development- RIS and Practice Management SW Software Customization: As needed multiple modality Established OEM and Dealer Channel: Domestic Diversified International Sales Channel: Worldwide Regulatory Approval Process for FDA in place Marketing Communications: Web presence, known name brand American Manufacturer Weaknesses: Limited distribution in some markets Too many Products/Not enough marketing muscle Lack of Residual Income –(film)/parts/service contracts High Production Cost (Made in California) Technical Support revenue stream is low: Limited Direct Sales Force: Need to expand Limited Corporate Offices: Need to expand Limited funding for new development: Funded in-house Opportunities Established CR and PACS Manufacturer – Entry to the radiology space: Future potential as a DR vendor Established OEM and Dealer Channel Rapid Film Conversation: Digital Company, no dependence on film revenue. New Device Accep