旅游企业信息化建设中问题的研究和分析.doc

中国最大的论文知识平台  PAGE I 内 容 摘 要 本文针对旅游企业信息化建设中的问题进行研究与分析。旅游业是我国国民经济的支柱产业，但其信息化水平还非常落后，这严重阻碍了旅游业及旅游企业的发展，因此必须进行信息化。我国旅游企业信息化存在的主要问题是：信息化模式单一、缺乏人才和资金、信息孤岛及其他相关问题。通过进行分析这些问题，提出发展信息化的策略，包括网站建设、电子商务、网络营销及人才培养等。通过这些策略，使得旅游企业获得更大的机会，更低的成本和更多的利润。以杭州天际游旅行社信息化建设为例，分析该公司存在的问题，并提出开展信息化的对策。本文得出的结论是：旅游企业信息化建设中存在不少问题，它可以通过网站建设，电子商务，网络营销及人才培养等策略来实现旅游企业信息化。 关键词：旅游业、信息化、旅游信息化  ABSTRACT This paper researches and analyses the construction of tourism enterprises informationization. Tourism is a pillar industry of national economy, but the level of their information technology is still very backward, this is seriously hampering the tourism industry and the development of tourism enterprises, so it is necessary to carry out informationization. The main problems of the development of tourism enterprises information are a single mode of information, lack of talent and capital, information islands and other related issues. Through analyzing these issues, it proposes the strategy of information technology, including website building, e-commerce, online marketing, personnel training and so on. These strategies make tourism enterprises have more opportunities, lower costs and more profits. The information construction of sky-tour company of Hangzhou as an example, it analyses the companys problems, and propose countermeasures to develop information technology. This article concludes that there are many problems during the construction of tourism enterprises informationization, it can build the web site, e-commerce, online marketing and personnel training and other strategies to achieve informationization of tourism enterprises. KEYWORDS：tourism，informationization，tourist information中国最大的论文知识平台  正文目录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc232079607 第一章 引言  PAGEREF _Toc232079607 \h 1  HYPERLINK \l _Toc232079608 第一节 论文选题的背景  PAGEREF _Toc232079608 \h 1  HYPERLINK \l _Toc232079609 第二节 论文选题的意义  PAGEREF _Toc232079609 \h 1  HYPERLINK \l _Toc232079610 第三节 论文框架的介绍  PAGEREF _Toc