0133050866_vc MIS13_CH15_Case1_Daum.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 15 MANAGING GLOBAL SYSTEMS CASE 1 Daum Runs Oracle Apps on Linux VIDEO CASE SUMMARY Daum Communications, one of South Korea’s largest internet content delivery and services provider, uses Oracle FIN HRMS on Linux to maximize businessSystems efficiency. L=3:51. URL /watch?v=ayZ3OLmjAp0 CASE Daum is one of the most popular web portals in South Korea. The company offers many Internet services to web users, including a popular free web-based e-mail, messaging service, forums, shopping, and news. Daum’s success is a reflection of the high level of Internet use in South Korea. The country has the highest level of broad- band users, and one of the most widespread levels of computer and Internet access. The popularity of Daum stems from the range of services it offers, but also from the fact that it was the first Korean web portal of significant size. Daum merged with the then most popular e-mail service, or . After the merger, Daum started the forum service DaumCafe which solidified its status in the South Korean Web site market. The terms cafe and Internet cafe (the latter of which is different from its meaning in Western usage), are now used as synonyms for Internet forum in Korean as a byproduct of Daum’s success. continued Chapter 15, Case 1 Daum Runs Oracle Apps on Linux 2 On August 2, 2004, Daum announced the purchase of Lycos for $95.4 million. The company had more than 1,200 employees as of June 2008. Because of acquisitions like this and other attempts to expand worldwide,