0133050866_vc MIS13_CH05_Case1_ESPN.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 5 IT INFRASTRUCTURE AND EMERGING TECHNOLOGIES CASE 1 ESPN.com: Getting to eXtreme Scale On the Web VIDEO CASE Systems SUMMARY ESPN is the world’s largest cable television sports programming network. In addition, it is the Web’s most popular online source for sports results, content, and commentary. Servicing an online audience of more than 50 million unique visitors every month requires ESPN to adopt processing technologies that are extremely efficient, powerful, and flexible. L= 5:40. URL /watch?v=NIqru81sjV4 CASE ESPN (Entertainment and Sports Programming Network) is a multimedia, global cable television network with headquarters in Bristol, Connecticut. Founded in 1979 with financ- ing provided by The Getty Oil Company, ESPN grew along with the cable television industry to become a mainstay of American popular culture. After a series of investments by Hearst Publications, and ABC (the American Broadcasting Network), 80 percent of ESPN finally ended up in the hands of entertainment giant The Walt Disney Company, and 20 percent with the Hearst Corporation, a 100-year-old media company based largely on newspaper and magazine businesses. ESPN focuses on sports programming, including live and pre- taped event telecasts, sports talk shows, and other original programming. While originally a cable media company, ESPN has since expanded aggressively to the Internet as well as radio continued Chapter 5, Case 1 espN.com: Getting to eXtreme Scale On the Web 2