M4U1Project[修改版].ppt

M1 Unit 1Project Developing an ad campaign;Two main types of advertisements ?;Enjoy some ads;Enjoy some ads;An ad campaign ?;How do you build an ad campaign;How to start a successful ad campaign? You must _________________________________________, figure out exactly____________________________ and ___________________________________ You may need to employ different kinds of media, including__________________________________________________________.;Before building an ad campaign, we need to consider three major questions first: 1. Who is the audience for your ad campaign? How to determine your audience? to do a little research and analysis in advance to explore what the audience already thinks 2.What do you want your ad campaign to say? 3.How do you reach your audience?;2.What do you want your ad campaign to say?;Main Idea: How to build an ad ____1_____;anti-smoking ad campaign;Read the anti-smoking ad campaign and try to focus on the main idea of each paragraph. ;It comes our turn !;*Planning Work in groups of five or six. (2) Two Topics. Anti-drugs Food safety ;*Preparing (2) : Assignment;*Producing Presenting Teamwork: everyone should contribute to the project logo/slogan designer—made it attractive proposal writer—write a brief outline presenters— present your work to the class Make your presentation clearly, including explaining why your group chose the topic, your aim and target audience, approaches to get your message across, your logo and slogan. ;The main speaker will begin like this: The topic of our ad campaign is … Our group choose this topic because … Our target audience is … Our aim is … The forms of media we use are … and … Other group members will present the ads, or show the billboards, or … ;International Anti-Drug Day(6.26) is extremely harmful to society and individuals seriously damage people’s health burn large amount of mone