ThesecretofIKEAssuccess.docVIP

The secret of IKEAs success 宜家的成功秘诀 Lean operations, shrewd tax planning and tight control 高效的运营，精细的税务规划，加上严格的控制  以下段落的顺序已被随机打乱，请各位自己动手排列成一篇完整通顺的文章。 Just kidding. But if you shop at IKEA, you are no doubt familiar with the hassle and frustration of assembling its flat-pack furniture at home. Millions of customers endure it, for two reasons: IKEA’s products are stylish and they are very, very cheap.  开个玩笑而已。但如果你有过在宜家购物的经验，那么你对把家具组件打包带回家再拼装时的种种麻烦和挫败感一定不会感到陌生。可是无数的消费者对此并没有怨言，只因为两点：宜家的产品不但时髦，而且非常便宜。 “We hate waste,” says Mikael Ohlsson, who took over as chief executive of IKEA Group in September 2009. He points proudly at a bright-red “Ektorp” sofa. Last year his designers found a way to pack the popular three-seater more compactly, doubling the amount of sofa they could cram into a given space. That shaved €100 ($135) from the price tag—and significantly reduced the carbon-dioxide emissions from transporting it.  2009年9月份接任宜家集团执行总裁的麦克奥尔森说“我们讨厌浪费”。他指着一个鲜红色的“Ektorp”沙发，神情中显露出些许自豪。去年他的设计团队想到了一个办法，使常用的三座沙发在包装时占据的空间更小，同样大的空间能够放进去的沙发数量就能多一倍。这个方法使沙发的价格也相应地下降了100欧元（约合135美元），而且使运输过程中产生的二氧化碳也大幅度减少。 Thrift is the core of IKEA’s corporate culture. Mr Ohlsson traces it back to the company’s origins in Smaland, a poor region in southern Sweden whose inhabitants, he says, are “stubborn, cost-conscious and ingenious at making a living with very little”. Ever since Ingvar Kamprad founded IKEA in 1943, the company has tried to allow “people with limited means to furnish their houses like rich people”.  节约是宜家企业文化中的核心理念。奥尔森认为这一理念可以追溯到公司的发源地斯马兰，瑞典南部一个贫穷的地区。他说那里的居民“倔强、节俭、善于过精打细算的日子。”自从英格瓦坎普拉德在1943年???办宜家以来，公司就一直致力于让“条件有限的人能够像有钱人一样布置自己的家”。 IKEA presents itself as a green company with a social mission. Mr Ohlsson boasts of its charitable work and its aim to use only renewable energy. He says he wants his “co-workers” to be happy, honest and inclined to think for themselves. He is proud that 40% of the company’s 200 top managers are women.  宜家给外界的印象是一个具有环保意识、社会责任感强的公司。奥尔森毫不掩饰他对宜家支持慈善事业和只使