大厦酒店管理问题与对策研究.docVIP

PAGE  PAGE 5 公司管理 专业(本科段) 毕 业 设 计 (论 文) 设计题目:大厦酒店管理问题与对策研究 助学单位 姓 名 准考证号 指导教师 20XX 年 3 月 摘 要 　 随着我国国民经济的快速发展以及国家法定假期和带薪休假政策的实施高档型酒店的市场需求越来越大。辽宁是酒店业发展的潜力市场，沈阳作为省会给了酒店发展业动力。一到举办会展沈阳市区各类酒店就会发出异常火爆。沈阳酒店业发展的趋势将是淘汰小型旅馆、招待所低端的酒店往高档酒店方向发展。沈阳高档型酒店将会是明日之星。因此以沈阳城市辽宁瑞心酒店集团有限责任公司东北大厦分公司为例分析其背景、现状、竞争环境并对其营销手段营销策略作解剖分析运用营销知识对城市高档酒店进行STP分析、SWOT分析等再结合现今必威体育精装版的营销方式做一些前景推测提出更好的营销策略作建议为高档型酒店完善自身的经营管理提高竞争能力作参考。 关于辽宁瑞心酒店集团有限责任公司东北大厦分公司战略发展问题，认真分析后，发现存在很多问题，分别从辽宁瑞心酒店集团有限责任公司东北大厦分公司这几年的发展、酒店的用餐价位、服务员和管理人员的能力还有酒店所提供的客房条件，都不是长期更好的发展选择。想要长期更好的发展，必须还要再建立一个利于长期发展的酒店管理模式。 关键词 ：酒店管理 营销策略 战略发展 Abstract With the rapid development of Chinas national economy as well as the implementation of a national statutory holiday and paid leave policies growing upscale hotel market demand.Is a potential market for the development of the hotel industry in Liaoning province, Shenyang hotel as capital to the development of industry dynamics.To hold exhibition in Shenyang city hotel makes an abnormal hot.Shenyang hotel development trends will be phased out of small hotels, guest houses lower-end hotels to upscale hotel direction.Luxury hotel in Shenyang will be the stars of tomorrow.Analysis of a case study in Northeast Shenyang City Hotel background, status quo, the competitive environment and the dissection and analysis of application of marketing marketing strategy marketing STP analysis, SWOT of the town hotel analysis combined with the current state of the art marketing prospect speculated that better marketing strategy recommendations for upscale hotels to improve their own management and improved competitiveness as a reference. Northeast mansion on strategy development, after careful analysis, found a lot of problems coming from North-East building development in recent years, price, staff and managers of hotel dining capacity there is also hotel provides rooms conditions are not long-term development o