HurdlestoBusinessModelInnovationLessonsLearnedfrom.docxVIP

PAGE \* MERGEFORMAT6 Hurdles to Business Model Innovation: Lessons Learned from the Danish Newspaper Industry Dr Anna B. Holm Business and Social Sciences, Aarhus University Bartholins Allé 10, 8000 Aarhus C Denmark Tel: +45E-mail:  HYPERLINK mailto:annah@asb.dk annah@asb.dk Keywords: business model, business model innovation, newspaper industry. Biographical notes: Dr Anna B. Holm is Assistant Professor at the Department of Business Administration, Business and Social Sciences, Aarhus University in Denmark. She holds a PhD (2010) in organization and management theory from Aarhus University and a master’s degree in business administration (1995) from Bradford University School of Management, UK. Dr Holm’s research area is about new ways of organizing business activities based on information and communication technologies (ICTs) and the Internet. She has presented and published a number of conference papers and articles on the subjects of virtual organizing, business model innovation, electronic human resource management (e-HRM), and institutional theory. Prior to her academic career, Dr Holm had worked for over a decade as a business development consultant and in various managerial positions in industry. Acknowledgement: This research has been funded by the Danish Council for Strategic Research, 09-063245, (Digital Urban Living).? Extended Abstract Business model innovation has developed into being a prime subject of innovation management research, and often perceived as complementing other forms of innovation (Raphael Amit Zott, 2001). New innovative business models are often considered as a source of competitive advantage as competitors might find it more difficult to imitate or replicate the entire novel activity system than an innovative product or service (Rafael Amit Zott, 2012). A common perception of business model innovation is associated with experimentation. Magretta (2002), for example, points to the need for hypotheses, tests and