The Application of Aesthetic Rhetoric to Chinese-English Advertisement Translation 英语专业毕业论文.doc

PAGE 20 PAGE 21 The Application of Aesthetic Rhetoric to Chinese-English Advertisement Translation Contents  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc199073067 Introduction  PAGEREF _Toc199073067 \h 1  HYPERLINK \l _Toc199073068 1. A General Review of Advertisement  PAGEREF _Toc199073068 \h 2  HYPERLINK \l _Toc199073069 1.1 Definition of Advertisement  PAGEREF _Toc199073069 \h 2  HYPERLINK \l _Toc199073070 1.2 Functions and Requirements of Advertisement  PAGEREF _Toc199073070 \h 3  HYPERLINK \l _Toc199073071 1.3 Features of Advertising English  PAGEREF _Toc199073071 \h 3  HYPERLINK \l _Toc199073072 1.4 Transcultural Advertisement  PAGEREF _Toc199073072 \h 4  HYPERLINK \l _Toc199073073 2. An Introduction to Aesthetic Rhetoric  PAGEREF _Toc199073073 \h 5  HYPERLINK \l _Toc199073074 2.1 Concept of Rhetoric and Aesthetic Rhetoric  PAGEREF _Toc199073074 \h 5  HYPERLINK \l _Toc199073075 2.2 Significance and Requirements of Aesthetic Rhetoric  PAGEREF _Toc199073075 \h 6  HYPERLINK \l _Toc199073076 2.2.1 Significance of Studying Aesthetic Rhetoric  PAGEREF _Toc199073076 \h 6  HYPERLINK \l _Toc199073077 2.2.2 Requirements of Rhetoric  PAGEREF _Toc199073077 \h 7  HYPERLINK \l _Toc199073078 2.3 The Relationship between Aesthetic Rhetoric and Advertisement  PAGEREF _Toc199073078 \h 7  HYPERLINK \l _Toc199073079 3. The Art of Aesthetic Rhetoric in English Advertisement  PAGEREF _Toc199073079 \h 8  HYPERLINK \l _Toc199073080 3.1 The Phonetic Rhetorical Devices  PAGEREF _Toc199073080 \h 8  HYPERLINK \l _Toc199073081 3.1.1 Alliteration  PAGEREF _Toc199073081 \h 8  HYPERLINK \l _Toc199073082 3.1.2 Rhyme  PAGEREF _Toc199073082 \h 9  HYPERLINK \l _Toc199073083 3.2 The Lexical Rhetorical Devices  PAGEREF _Toc199073083 \h 9  HYPERLINK \l _Toc199073084 3.2.1 Metaphor  PAGEREF _Toc199073084 \h 9  HYPERLINK \l _Toc199073085 3.2.2 Personification  PAGEREF _Toc199073085 \h