宠爱有家宠物医院创业计划书 毕业论文.doc

宠爱有家创业计划 项目名称:宠爱有家宠物医院创业计划 所属院校： 安徽科技学院 指导老师： 成 员： 目 录 第一章 创业计划概要···················································1 1.1公司名称及创业团队简介：············································1 1.2主要产品与业务：····················································1 1.3创业主要发展战略：··················································1 1.4市场机遇和竞争环境：················································1 1.5投资与财务：························································2 第二章 产品和服务·····················································2 2.1产品背景：·························································2 2.2产品具体内容和服务：················································3 2.2.1 产品类别：·····················································3 2.2.2 服务类别收费：················································3 2.2.3 服务宠物类别：················································4 2.3目标顾客：··························································4 2.4产品的竞争优势：····················································4 第三章 市场分析·······················································4 3.1行业及市场：························································4 3.1.1 行业前景：·····················································4 3.1.2市场规模及增长趋势:············································5 第四章 营销计划·······················································6 4.1产品策略：··························································6 4.2价格策略：··························································6 4.3广告与促销策略：····················································6 4.3.1广告促销：····················································6 4.3.2实体店促销：··················································6 4.3.3建立公司网站：················································6 4.3.4成本预算：····················································7 运营计划·······················································7 5.1营业地选址布局：····················································7 5.1.1选址决策：·····················································7 5