精美PPT模板大全.pptVIP

1、 1、 1 1 1 方案目的 方案依据 涉及要素 方案原则 工作思路 Case 083 Max marketing model ????? ?????? ?? synergy linkage sales Activ- ation advertising Accoun- tability media targeting Diagram Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ?????? ??? ?? ??/?? ?? ??? ?? ?? ?? ?? ?? ???? ?? ?? ? ?? ???? ?? ? ?? Update ?? ?? ? ??? ?? ?? ?? ?? ?? ?? ??? ?? ?? ??? ?? ?? ?? ?? ?? ?? ?? ??? ?? ?? ???? ?? ??? ???? ? ? ???? Trade allowanes Price offs In-on or near-packs Sampling Coupons Trade coupons Free-in-the-mail Premiums Self-liquidating Premiums Contests Sweepstakes Refund offers Bonus packs Stamp Continuity plans Your Brain “On” Presentations Right Brain Left Brain Sensory Emotions, impressions Imagistic, holistic Here and now Logical, sequential Analytic, data Short-term memory Defense intensive Presentation Impact ???? ??????? ?? ???? ?????? ? ? ? ? ? ? ?? ??? ??? ??? ?? ??? ?? ??? ? ???? OHP TV ?? ?? ????? PT ??? PT ??? PT ??? PT 2005 2006 2007 2008 2010 6,030,034 7,010,000 9,000,000 11,000,000 ? numeric 5 step 4 step 3 step 2 step 1 step innovator Early adaptor Early majority Late majority laggard ??? ????? ?? ???? ?? ?? ??? ERP ?? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?? ?? ??? ?? ?? ?? ?? ?? Sales coupon/stamp Service contest Early Buying Deal Push manager Rebate Demonstrator Premium/Incentive Contest Price deal allowance Rebate Dealer service Sampling DM/Event/DH Exhibition Display stand ERP SYSTEM ??/?? ??/?? ??/?? ???? ??/?? MRP/MPS ??/?? ???? PR consulting Crisis management Investor relations Media Relations Event management Database marketing Marketing promotion Production On-line PR ???? ????? ??? advertising creative Media planni