《广告学概》.doc

《广告学概论》教学大纲 一、本大纲适用专业 本大纲适用于广告学本科专业。 二、编写本教学大纲说明 本课程的性质和任务 《广告学概论》是广告学的专业主干课程。 本课程的基本教学任务是，使学生了解广告活动的基本内容，认识广告活动的基本特点，掌握基本的广告专业术语，掌握广告活动的基本原理与基本操作方法，为进一步深入学习和掌握广告专业理论与技能打下良好基础正确认识广告与广告活动的性质与功能；理解本课程的体系结构，对广告活动的全过程及各环节之间关系要有一个全面的认识，掌握广告活动的内在规律；准确理解广告学科的重要概念，如广告、广告策划、广告创意、广告媒体、广告效果等；理论联系实际，掌握广告调查、广告策划、广告效果测定与广告预算的基本原理和方法，培养学生进行广告案例分析、全面认识广告作品及解决实际问题的基本能力。了解国内外广告活动与理论的一般状况和必威体育精装版发展，正确认识国内外广告现实与理论、经验。整合销传播广告创意的产生过程课程的衔接关系增加案例教学的比重、文字教材、音像教材等都要突出典型案例的剖析；布置3次以上理论联系实际的作业，作业成绩占期末总成绩的15%广告概 emotionalBecause of the guerrilla forces in the surrounding area have been withdrawn, activities in the Lakes Cheng Wanjun also refuge in Japanese, Zhu Xi forces became the puppet to attack key targets　Eve puppet attacking in Wuzhen, face the problem of the retreat was to meet the enemy, in a debate within the leadership, some believe that the elves, concentrate a superior force, surely do, early transfer is the best way to reduce losses. 　　Deputy Commander Wang Hesong impassioned statement: Wuzhen hold, is our militarys duty! I have win a series of victories, morale, Wuzhen battle to victory, fight this battle, a Chinese miracle in the history of guerrilla warfare.Commander Zhu Xi did not have much, but the final word. On November 5, we flew over the town for several days, bomb bursts, trembling moan tranquil town in the war. People have the feeling of a catastrophe in the town. 6th reconnaissance around the command personnel brought an urgent intelligence, town-wide panic, in the face of news of the Japanese attack town, to avoid the scourge of war, the majority of people young and old fled to the countryside in the town. Also hard to find a boat in the river. Past the bustling town just seems a deserted and desolate. 7th day in implementing low-level flights over the town, fired. That night, the Elves attack Wuzhen confirmed information. Night, bursts of gunfire coming from the distance, reportedly is Deputy Commander Wang Hesong Xu Miao came Nanxun sniper assault of the E