导游工功资体系.doc

毕业论文（设计） 题 目: 旅行社管理中导游工资机制改革研究 学生姓名 张琦 学 号 指导教师 初天天 Abstract Under the background of the rapid development of the modern market economy, the disadvantages of the tour guide salary system, the reform is urgently needed. Guide compared to other professions, it requires a lot of physical and mental, tour guide salary system is the core of the tourism enterprise management system, one of its rationality and effectiveness directly affects the quality of tour guide service and the operating conditions of the enterprise. This is based on this background, this paper through analyzing the present situation of the wage system for our country travel agency, analyzes the problems existing in the management, and in view of the current tour guide salary system in our country the causes of the problems are analyzed, and based on this, advances the countermeasures of perfecting our countrys travel agency management of tour guide salary system suggestion. Through the study of this article, to explore suitable for Chinas tourism enterprises in the current market environment of tour guide salary management ideas, purpose is to design a tour guide salary system suitable to Chinas tourism industry development. Key words: third-party logistics the cost of doing business problem countermeasure  目录 引言 1 第一章 概论 1 1.1 工资的概念 1 1.2 导游人员工资分析 2 1.2.1导游人员的概念界定 2 1.2.2当前我国导游工资的构成要素 2 1.2.3我国导游工资制度的演变过程 3 第二章 我国导游人员的工资体系的现状及弊端 3 2.1 现状分析 4 2.2现有工资制度的弊端 5 2.2.1严重损害游客应得的正当利益 5 2.2.2进一步加剧旅游产品供给企业的恶性竞争 5 2.2.3导游人员职业道德和业务素质下降 5 第三章 现行不合理的导游工资体系的形成原因 6 3.1旅行社经营管理的不规范和企业间的恶性竞争 6 3.2对导游人员监管和激励的机制不健全 6 3.3旅游商品市场缺乏规范管理 7 3.4游客的旅游心理相对不成熟 7 第四章 旅游企业导游工资制度的改革建议 8 4.1设计合理的工资结构，实行“公对公”的佣金制度 8 4.2实行差别工资制，完善导游激励机制 8 4.3改善旅行社经营模式，杜绝恶性削价竞争 8 4.4引导游客理性消费、强化自我保护意识 9 第五章 总结 9 注释与参考文献 10 致谢辞 11 旅行社管理中导游工资机制改革研究 引言 在市场经济的不断发展和完善的背景下，人们生活水平日益提高，现代旅游业也在飞速发展，旅游行业间的市场竞争日益加剧，旅游经济在市场经济中所占的比重越来越大，导游薪酬制度的合理与否对于旅游业的健康发展极其重要,在国民经济中所占比重越来越大。然而