〈精品〉190AC尼尔森--2003润肤品市场.ppt

Skin Moisturizing Updated to Jan/Feb2003 Agenda Skin Moist. Body Market Overview How XX Milk Help Brand Sales Share Gain BBKids Cream, XX Cream Launch Evaluation Explore Skin Moist. Sachet Opportunity Skin Moisturizer Sales Trend, NationalMarket Growth Accelerated; Value Also Outgrew Volume Product Segment Sales Growth, Nat.Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body Deflated XX Body Volume Sales Trend by VariantMilk Did Help XX to Gain Sales In Passing Winter Season vs YA Body Top 10 Brands Volume Share ChgSlower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period Body Top 10 Brands Value Share Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream Declined Body Basic Lotion Key Competitors Growth, NationalBut Our Growth Rate Still Behind Nivea/Softsense and Total Segment Body Lotion Basic, Key Brand Volume ShareOur Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share Noticeably Body Lotion Basic, Key Brand Value ShareXX Regained Some Share in JF03,Compared with JF02 Y.M.J. Body Lotion Basic SKU Share220ml Largely Contributed to Its Share; Distribution Slightly Increased Y.M.J. Body Lotion Basic Share Distribution By MarketYu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong Body Basic Lotion, Sales Mix Growth By CityQuick Development of Body Basic Lotion Traced to Key A Cities Body Basic Lotion, Key Brands Share by CityWe Lost Share to Bai Que Ling Small Brands in Key Cities and Yu Mei Jing in A Cities Body Basic Lotion, Key Brands Share by CityOur Share Gains in BCD Cities Helped Us to Narrow Overall Share Lost Summary Total Skin Moisturizer experienced faster growth rate in this winter with positive price inflation - 6% in volume and 9% in value Accelerated growth rate had been captured i