课件questionairedesign.pptVIP

* * * * * * * * * * Reliability Refers to consistency between two or more measures of the same variable II. Questionnaire design 1.Criteria for a good questionnaire Having high internal validity The questionnaire must measure the variables you want to investigate. Taking a professional outlook One question should not be printed across two pages. Avoid crowding questions together to make the questionnaire look shorter. The paper for printing should be of high quality and the printing itself must be clear and easy to read. 2.Different types of information 问卷中问题类型 Experience/behavior (What does a respondent do?); Opinion (What does a respondent think?); Feeling (How does a respondent feel?); Background (such as the date of birth, age, gender, marital status) 3. The procedure of constructing the main  body of a questionnaire Specify the variable and define it Decide the types of information to collect Decide the way you process the data Choose a question structure : open/closed Construct individual item 4. What should be included in a questionnaire? A general explanation Background information Instructions/directions Questionnaire items A note of thanks * * * * * * * * * * * * * * * * * * * * * * * * * * Questionnaire Design What is a questionnaire? Any written instruments that present respondents with a series of questions or statements to which they are to react either by writing out their answers or selecting from among existing answers (Brown 2001:6) What is a questionnaire? A questionnaire is a list of questions raised in order to obtain information about a specific issue, or a problem. It is usually made up of three components: introduction, a list of questions, and instruction on how to complete the questionnaire. Introduction The introduction usually contains introductory remarks or statements about the purpose of the questionnaire, the use of the answers, the way to answer the questions, and a guarantee of ethical concerns