包装设计说明论文模板材料.doc

编号 2015117XXXX 本科生毕业The Subject of Graduation Project 学 生 姓 名 郝 云 来 专 业 艺术设计 学 号 117XXXX 指 导 教 师 郝 成 高 分 院 传媒艺术学院 201X年 6 月 摘 要 现在市面上手工皂有着极为丰富的产品线与琳琅满目的产品包装，表面现象而言，无论是在商场还是在流通市场，丰富的产品线，绚丽的包装都为企业带来极大的终端竞争优势。但是，从深层面来讲，商家往往只看到了因产品线丰富而带来的短暂利益，认为不停变换的包装才能够满足消费者对新事物的追求，然而当消费者置身于一片杂乱的花海之中，被绚丽蒙蔽双眼而审美疲劳时，只会对那些外表艳俗而毫无内涵的产品包装衍生抗拒感，因此品牌化包装建设对于提高品牌凝聚力具有极其重要的作用。 关键词：视觉文化 品牌化包装 凝聚力  ABSTRACT On market now soaps there are abundant product line and wide variety of product packaging, surface phenomenon is concerned, whether in stores or in circulation market, rich product line, gorgeous packages for enterprise to bring the great terminal competitive advantage. But, from the deep level speaking, often see only because the business product line about the rich short interest, think keep transform to meet consumer packaging to the pursuit of new things, however, when consumer place oneself in a messy bears in, be beautiful eyes veiled and aesthetic tired, will only for those who looks colourful common and no connotation of packaging derivative KangJuGan, so the brand packaging construction to improve the cohesion brand to have the extremely vital role. Keywords: Visual culture Brand packaging Cohesion  目 录 一、包装的概念....................................................1 二、包装的发展历程................................................1 （一）原始包装...................................................1 （二）传统包装................................................1 （三）现代包装...................................................1 三、设计过程......................................................1 （一）市场调研...................................................1 （二）产品定位...................................................2 （三）标志设计...................................................2 （四）设计完善...................................................3 （五）定稿印刷及装订.......................................