茶产业文化与茶产业竞争力分析.doc

茶产业文化与茶产业竞争力分析 ——以崂山茶产业为例 The Tea Industrial Culture and the Tea Industrial Competitive Analysis ——take Mountain Lao Industry for instance 高秀艳 邵晨曦 Gao xiuyan Shao chenxi （沈阳大学经济学院 辽宁沈阳110044） [摘 要] 崂山茶盛产于山东青岛崂山区，在上世纪五十年代由南方“移民”至此，经过半个多世纪的发展，现已成为我国“江北第一名茶”。但是，尽管如此，崂山茶在全国范围内的认知度和影响力仍不如历史悠久的南方茶，这也使越来越多的商家、学者认识到仅仅凭借上等的茶叶品质并不能真正实现崂山茶产业的可持续发展。于是，崂山茶产业文化作为推动其进一步发展的重要因素之一，开始逐渐走进人们的视线，为人们所重视。本文从产业物质文化、产业行为文化和产业精神文化三个层面对茶产业文化进行界定，以此为基础，结合迈克尔·波特的钻石模型分析了崂山茶产业文化对茶产业竞争力的影响，最后提出提升崂山茶产业文化水平的建议。 [关键词] 崂山茶产业 产业文化 产业竞争力 [Abstract] Mount Lao Tea exclusively grows in Mount Lao area of Qingdao, Shandong, which is “migrating” here from the southern China in 1950s. Now, after over half a century’s development, Mount Lao Tea has been named “the best tea product in northern China”. But despite the phenomenal quality, Mount Lao Tea is still not as competitive among consumers as the South Famous Tea. The fact makes more and more organizations and researchers gradually realize that only the high quality will not promise Mount Lao tea a continually development. To resolve the problem, trying to promote the cultural influence of Mount Lao Tea has become more and more important. This paper, from three aspects which are the industrial material culture, industrial behavior culture and industrial spiritual culture, defined the tea industrial culture. And combining with Michael Potters diamond model, it took Mountain Lao Industry for instance to analyze the influence of the tea industrial culture on the competitiveness of the tea industry, and finally put forward some advices to improve competitiveness of the tea industrial culture. [Key Words] Mount Lao Tea Industry Industrial Culture Industrial Competitiveness 一、茶产业文化的界定 产业是指生产相同或相似产品和服务的所有企业的集合。文化是指人类在实践过程中所创造的物质财富和精神财富的总和。而产业文化则是两者有机结合的产物。根据其涵盖范围的不同可分为三个层次，即产业物质文化、产业行为文化和产业精神文化。以下将结合崂山茶产业的基本情况进行具体分析： 1、茶产业物质文化 产业物质文化，即产品文化，是指以产业主体（企业）所生产的产品为载体，通过其使用价值传达给消费者的一种文化理念，即通过推出能够提高人们生活质量、满足人们物质需要的产品或服务项目，引导消费观念和消费行为的一种文化。例如，在崂山茶产业中，产业物质文化就是