战略管理精要课件完整版）课件.pptVIP

J. David. HungerThomas L. Wheelen Strategic Management Third Editon Prentice Hall Publishing Strategic management starts with three key questions: ? Strategic management ? Strategic management is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. 若干概念 战略管理（Strategic Management） 研究如何有效地应对竞争，它尝试用战略对企业进行管理，重点在于战略的制定与实施，目标是获取超额回报。 战略（Strategy） 设计用来开发核心竞争力、获取竞争优势的一系列综合的、协调的承诺（commitments）和行动（actions）。 若干概念 明茨伯格：5P’s 面向未来，战略表现为一种计划（plan） 面向过去，战略表现为一种模式（pattern） 考察产业，战略表现为一种定位（position 考察企业，战略表现为一种观念（perspective） 此外，战略也表现为企业在竞争中采用的一种计谋（ploy） 发展与演变 学科发展： Long Range Planning Industrial Organization Resource-Based View 实践演变： Basic financial planning Forecast-based planning Externally-oriented planning (strategy formulation only) Strategic management (including implementation and evaluation and control) ? Research reveals that companies engaging in strategic management tend to outperform those organizations which do not. Basic Model of Strategic MGT environmental scanning, strategy formulation, strategy implementation, and evaluation and control ? The strategic management model ? The strategic management model proceeds from environmental scanning to strategy formulation (including establishing mission, objectives, strategies, and policies) to strategy implementation (including developing programs, budgets, and procedures) to evaluation and control. Strategic MGT Process ? Strategy formulation is typically not a regular, continuous process but is often initiated by triggering events, such as a new CEO, an external intervention, a threat of a change in ownership or a performance gap. 联想集团 2005年5月1日，联想正式宣布完成收购IBM全球PC业务，任命杨元庆接替柳传志担任联想集团董事局主席，柳传志担任非执行董事。前IBM高级副总裁兼IBM个人系统事业部总经理斯蒂芬-沃德（Stephen Ward）出任联想CEO及董事会董事。