OEM打造内销品牌的策略-BrandDevelopmentandPromotion工业.ppt

「創建品牌 – 開拓內銷實戰篇」 2011 - 08 – 11 工業貿易署大樓8樓 OEM打造內銷品牌的策略 主講人： 潘尚穎 CEO及品牌專家 香港靈在品牌 Sunny Poon, CEO Branding Expert CEO - Spoon Brands Group (Holdings) Limited Branding Expert - Spoon Brands Expert Firm Managing Director - Sincere Ue (Guangzhou) Limited (JV) Committee - China HK Economic Cooperation Association Visiting Lecturer - Hong Kong Polytechnic University Guest Speaker - Hong Kong Brand Development Council Our Founder Sunny Poon is a Branding Expert from Hong Kong with 20 years of practical experience in retail consumer brands and development, specializing in Brand Turnaround and Brand Growth/Creation from strategic and innovative brand development with profitable PL in Greater China. In 2009 Sunny united and rebranded all his invention of successful brand development methods as “Spoon Brands Solution?”, patent pending. In 2006 Sunny invented a Brand Turnaround method named “Spoon Brands Surgery?”, patent pending. Achievements: 2006 HK$6m Loss - MISSHA ( Korean cosmetics ) 2000 HK$8m Loss - Star/Warnaco ( DM biz from Star TV Warnaco ) Since 2000, Sunny have been the top management in the multinationals such as the Group GM of Missha HK South China and Group GM of french Rivadis Group/MOA Asia and senior management of L’Oreal Group Matrix brand and Star TV, and in 2007 as the CBO Greater China of Desgrippes Gobe Group/Brandimage -Desgrippes Laga, the global leading independent strategic brand design group. Our Founder Sunny Poon, CEO Branding Expert Before heading the multinationals, Sunny in his age of 22 led the establishment of the lifestyle bag and accessories brand FX Creations in 1995 for a family business, building from scratch to more than 100 stores in China and Asia in 4 years, achieved the No.1 in the category with retail turnover more than HK$200m. The brand was listed in 2002 in HK Stock Exchange, as the first listed in the bag industry. Sunny began his lifestyle career in 1990 as one