外贸开发客户培训资料.ppt

第二部分：开发信写作 -marketing letter 写一封英文开发信 Dear Mike Smith, This is Robert zhang from ABC Co., ltd. Were pleased to know you and your esteemed company from A We supply Boy’s pants to Walmart for 5 years, and know you’re in search of better products to further gain edge in the market. Hope to cooperate with you! Feel free to call me for any question or free samples. Thank you. Best regards, xxx ABC Co., ltd Tel:xxxx Fax:xxxxx 开发信（展会客户） Subject : Supplier of KIDS WEAR Dear John, This is Robert zhang from?ABC Garment Co, Ltd. We met you in the Canton Fair on 16th Apr. During our meeting, you are interested in our new design—DECO collection, which is very suitable for your market, and we are ready to send you some sample for perusal. As a specialized manufacturer and exporter of the above products in China, we can supply various kids wear, sportswear and other related accessories with high quality and competitive price. * So as to diversify your existing market, please log on Please refer to the attached Anyway , should you have any question ,please feel free to contact us . Best regards, Robert zhang ABC Co., Ltd.Jeonju High-Tech Venture Complex, #750-1, Palbokdong 2-Ga, Deukjin-Gu, Jeonju-Si, Chullabuk-Do.TEL : 82-63-212-6056? ???FAX : 82-63-212-6059? ?? * 关键词－自由组合　 关键词 =不同语言的产品名称 产品名称＋买家特征符号（exhibitor、importer等） 竞争对手的公司名字 产品名称+产品型号 ………………. 二、通过品牌找客户 了解各个行业的品牌，在生活中做个有心人。以下列出户外休闲行业滑板车的一些主要品牌，如下： 特技滑板车品牌： MGP, Blunt, Razor, Grip, Pheonix; Slam; JD-Bug; Crisp; District; Micro; Blazer; Fuzion; Zinc 每个业务员在进入的一个行业，就会大致了解在该行业的一些品牌，这些品牌我们可以在Ebay, amozon 等一些全球性的B2C网站上，输入产品的关键词便可找到。 例如：Stunt scooter ,进入后输入关键词，会出现产品标题，一般很多标题上有产品的品牌 直接进入google 输入要查询的内容。即可找出品牌。 以品牌MGP为例： 1.在 google, bring, AOL 等国外有哪些信誉好的足球投注网站中输入品牌，会出现这个品牌的官网，在卖这个品牌产品的经销商。进入二级网站后，点contact us,客户信息到手。 这种方法找出来的客人一般都是直接对口的经销商或小额批发商，是很对口的客户，值得重点开发。 三、参展商名录找客户 找出本行业类比较知名的世界性展会。 如： 广交会，香港玩具展，Taispo show, isp