展会招展模式研究.docVIP

 本科生毕业论文 展会招展模式研究 ——以郑州市为例 姓　　名 陈城 学　　号 20084140301 专　　业 会展经济与管理 指导教师 罗颖 副教授 2012年 摘　要 会展业的蓬勃发展使其变为国民经济越来越重要的产业，以郑州为中心的各种展览机构，会展组织，会展场馆的蓬勃兴起和建立为中部崛起的发展注入了新的活力,各种各样的会展招商渠道，招展方式的运用是会展业快速发展的助推器。 展会的招商招展是一个有针对性，选择性和技巧性的工作，是各种营销方式和技巧的综合运用。由于我国会展业起步比较晚，在招展方式上还需要继续的探索和发展，因此对会展业的招展模式的研究就显得非常必要，是需要深入研究的一门课程 本文通过对国内外多家会展机构和大型展会的运作模式，招商招展模式和方式的调查和研究，对目前所运用的各种招展模式和宣传手段进行详细的阐述和分析，运用各种分析法，归类法，比较法等对国内外的各种招展模式进行研究，结合郑州本地会展业的发展现状和招展现状提出针对性意见和建议。 基于目前国内会展业的发展现状以及发展趋势的不明确性，本文的研究具有一定的局限性和时效性。随着会展业的发展，各种招展工具宣传方式的不断出现，该课题还存在着大量的后续研究工作。 关键词： 招展模式；郑州；建议 Abstract The rapid developing exhibition industry has been a more and more important industry in the national economy. All kinds of the exhibition agencies, exhibition organization, exhibition venues which is booming and pour into the new energy for the rise of the central regions development, all kinds of exhibition investment channel and the use of ostentatious way is the driving force of the exhibition industry achievements. The exhibition is a investment promotion ostentatious targeted, selective and skilled jobs, it works in variours methods marketing and skills . Because Chinas exhibition industry started quite late,its ostentatious way also need to continue to explore and develop, so the study on the model of the exhibition industry appears very necessary and is also the need to study a curriculum. This article through investing and studying many domestic and foreign exhibition organizations and large-scale exhibition operation mode states the use of all kinds of ostentatious mode and publicity means and use all sorts of analysis 、the classification method, such as all kinds of domestic and foreign ostentatious way to study , this paper put farward comments and suggestions combining local zhengzhou exhibition industry’s developing present situation and investment promotion. Based on the present domestic exhibition industry’s developing present situation and the developing trend of the uncertainty, this paper has certain limi