贵州民族文化旅游的开发及营销.docVIP

贵州民族文化旅游的开发及营销 [摘要] 随着全球经济一体化的形成，旅游业已成为世界第一大产业，它是最具魅力的“朝阳产业” 。当前，国际旅游趋势在向文化旅游方向发展，以弘扬民族民间文化，展现民族地域文化风采的旅游活动和项目越来越受到重视。浓郁的文化气息，可观的经济效益是民族文化旅游能够得到大力发展的两的优势，也是民族地区发展旅游经济，迅速脱贫致富的有利因素。 贵州是一个多民族的省份，18个民族以大杂居、小聚居的形式世居其间。他们栖息在高山深箐、江河之滨、山间坝子里，创造、积淀着丰厚的物质文明和精神文明，推动着贵州社会历史的不断发展。种类繁多而又呈立体分布的民族，造就了绚丽多姿的贵州民族文化。民族区域内封闭与交往并存，民族文化中个性与共性并生。古朴、独特的贵州民族文化植根于奇特的自然环境与悠久、深厚、特定的社会历史之中，特色鲜明、底蕴深广、不可位移、是中华文化有机的重要的组成部分，是中华民族文化中的奇葩。而这些独具特色的民族文化也将成为贵州旅游开发的优势资源。而我们在开发民族文化旅游的同时，必须采取相应的有效措施，走可持续发展道路，才能在旅游产业发展与民族文化的传承之间找到平衡点和结合点，取得良好的经济和社会效益，以有力的带动民族地区健康稳定的发展。 关键词 民族文化 民族文化旅游 旅游开发 [ Abstract ] Along with the development of global economy,touring not only becomes more and more popular but also grows up its important position in the service filed. At present, there is a trend that internationat touring develops to the cultural touring. In order to carry forward the folk culture,much arrention has been paid to the folklore-tourism,which shows the characteristics of the regional culture. Two advantages of folklore-tourism, culrural tang and comsiderable economic benefit, promotes the development of folklore-tourism,which are the reason for the nation region to develop touring economic, and the shake off poverty and set out on the rood to prosperity. ffice:smarttags /Guizhou is more than nationalities provinces during, 18 nationalities to greatly live together with different nationalities the form world which, slightly lives together to occupy. They perch in the mountain canyon, the rivers and streams shore of, in the ravine dam, the creation, is accumulating the rich material civilization and the spiritual civilization, is impelling the Guizhou society history unceasing development. The type is many and also assumes the three-dimensional distribution the nationality, has accomplished the gorgeous varied Guizhou national culture. In the national region the seal and the contact coexists, in national culture individuality and general character parallel intergrowth. Plain