外贸英语函电businessenglishcorrespondence.ppt

外 贸 英 语 函 电 Business English Correspondence Contents of Chapter 2 Section One Introduction Section Two 　Useful Words Expressions Section Three Specimen Letters Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business. Ways to find the information How can you obtain all the necessary information about a new client when you are going to write a letter to establish business relations? Maybe you can seek for the help of many sources as follows banks;periodicals;advertisements in newspapers, magazines or on TV;the introduction from your business connections;the market investigations;the commercial counselor’s offices;the industrial chambers;the chambers of commerce both at home and abroad;inquiries received from the merchants abroad;self-introduction by merchants themselves. Introduction Guangzhou Fair Guangzhou Fair(usually called Canton Fair) —the Chinese Import and Export Commodities Fair in Guangzhou Guangzhou Fair The more-than-50-year-old Chinese Export Commodities Fair, founded in 1957,used to be the only international showcase for Chinese products. Contracts signed at the fair account for a quarter of Chinas export, according to the Ministry of Commerce. Adding the word import to its name from 2007reflects an adjustment in Chinas economic development mode, which has featured the expansion of exports. letters in reply to the letters requesting for business relations, expressing your thanks for the incoming letter, expressing your agreement / desire/wish to establish business relations with the addressor and indicating the action you are goi