unit2工程硕士英语讲义.ppt

Unit 2 Part A Text (Future of Net Economy) I. Background Information 1. Net Economy: Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. If an intermediary service is present the process is called electronic commerce. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The process is called Business-to-Consumer (B2C) online shopping. When a business buys from another business it is called Business-to-Business (B2B) online shopping. Both B2C and B2B online shopping are forms of e-commerce. History In 1990 Tim Berners-Lee created the first World Wide Web server and browser.[1] It opened for commercial use in 1991. In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut.[1] During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping. Also in 1994 the german company Intershop introduced its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared. [1] Webshop The term webshop has a number of meanings as a noun. An online retailer may be called a webshop. Web development, hosting and other web-related activities can be called webshops. The word webshop is also used as a verb- I will webshop for that. Buying online grew because, over time, transportation costs went up and telecom costs went down and access to the Internet became commonplace. Online shopping offers a larger selection of goods and services and thus greater choice at optimal prices. The problems with online shopping are that you can not smell, touch, taste or try what you are buying. 2. Puma Puma AG Rudolf Dassler Sport (officially styled PUMA) is a major German mul