电视频道专业化的现状和出路.doc

电视频道专业化的现状和出路 TV Channel Specialization status and problems 　　　2000年初始，电视频道专业化改革在我国电视媒体纷纷展开。特别是伴随着全国电视有线与无线合并和频道整合的大潮，各种专业频道如雨后春笋般地涌现。在各电视台创办的各种专业频道中，除了人们所熟知的如电视剧频道、电影频道、经济频道、文艺频道、科教频道、体育频道等之外，还出现了情感频道、娱乐财富频道、青少频道、旅游频道、纪实频道、足球频道、女性频道、收藏频道、围棋频道、廉政频道等专业频道。 　　　In 2000 the initial, reform in China specialized television channels television media have started. In particular, along with the national television channel wired and wireless merger and integration of the tide, a variety of professional channels have sprung up. Founded in all of professional television channel, in addition to such well-known TV channels, movie channels, the economic channel, arts channel, science channels, sports channels, etc., but also appeared emotional channel, entertainment channel wealth, youth Channel, Travel Channel, Documentary Channel, Football Channel, female channel, favorite channel, Go channels, clean channel, and other professional channels. 电视专业化频道之所以应运而生，是由于大众传播已经从“广播”转向“窄播”，从传者中心转向受众中心。与此同时，电视受众也由集群化转向分众化，观众的主体地位日益加强，受众已经分化，窄播化与分众化不可避免地会形成电视专业化频道。近年来，从中央台到省、市(地)台，都从“节目时代”、“栏目时代”进入到“频道时代”，都大刀阔斧地整合出冠以专业名称的许多频道。电视频道向专业化发展，既顺应了时代的变革，又成为社会经济、文化的发展和社会生活向多元化发展的必然趋势。 The reason why professional television channel came into being, is due to mass communication has changed from broadcastingtonarrowcasting, turning the audience from the Centre for Communication Center. At the same time, TV audiences are turning from the massed cluster, increasing the dominant position of the audience, the audience has been divided, with the narrowcasting of massed television will inevitably form a specialized channel. In recent years, from the central station to the provincial and city (prefectural) units, are from the show time,part timeinto the channel era, are a radical integration of the many names as specialty channels. TV channels to the professional development, both conform to the times change, and become a socio-economic and cult