M货运代理公司向第三方物流转型研究.docVIP

本科生毕业论文（设计） 题 目：M货运代理公司向第三方物流转型研究  M货运代理公司向第三方物流转型研究 [摘要] 随着入世后国内货运代理市场的逐步开放，国外企业纷纷驻足中国市场，货运代理行业的竞争变得日趋激烈。同时客户需求水平的不断提高，传统货运代理企业业务单一、技术落后的弊端逐渐显露出来，如果货代企业仍停留在单一、传统的服务模式操作，不能满足客户的全方位、一体化的服务，那么企业生存的空间会越来越窄，生存的压力会越来越大。因此要想夹缝求生存，必须抓住改革机遇，通过整合自身资源，开辟新的发展领域，如服务创新，提供增值服务，构筑新的竞争优势，开拓新的业务领域，加快向第三方物流转化和发展。 本文通过对M货运代理公司的发展现状进行实地的调研，运用SWOT分析法不仅了解了M公司自身拥有的经营优势，并且发现了其中存在的许多问题，制约公司的发展，通过对这些问题进行分析、研究，最后提出了发展策略、经营策略、市场策略、信息系统化和网络化建设、人才培养、品牌等转型策略。 本文采用了案例的分析方法，旨在将物流管理所学知识运用到M公司向第三方物流转型的过程中，使M公司能够成功转型。 [关键词] 货运代理 第三方物流 转型 SWOT分析法M Freight Representative Company To The Third Party Logistics Transformation Research [Abstract] With the WTO after the domestic freight forwarding market gradually opening, foreign companies enter to Chinese market one after another,freight forwarding industry competition is becoming increasingly fierce. Meanwhile with the level of customer demand improve constantly, the traditional single freight forwarding business, backward technology gradually exposed the shortcomings, if freight enterprise is still in a circle, cant meet competely the requirement of the customer, The development of the company should be limited,what is more,enterprise survival space will be more and more narrower and the pressure will be addgrandize.Therefore, in the long run, it is necessary to take the oppotunity to reform, by means of integration of its own resources and open up new areas of development such as service innovation, and provide value-added services, to build new competitive advantages, explore new business areas, speed up the transformation and development to a third party logistics. Through M current situation of the development of freight representative company in the field of research in this article, SWOT analysis is not only to understand the advantage of the M company , but found that many problems existed .It restrict the development of the company, through the analysis of these problems, the research, finally put forward the development str