On Chinese Mainstream Media Buzzwords.docVIP

On Chinese Mainstream Media Buzzwords 　　Abstract：As a special component of language，media buzzwords are just like a mirror of the age.With the rapid development of mass media，an increasing number of media buzzwords which reflect social trends have been spread out.In an age when cross-cultural communication is an essential means for cultural exchanges，translation of media buzzwords has become a window for foreigners to understand Chinese culture and social changes.This article takes Chinese mainstream media buzzwords from recent years as the research subject，explores its definition，sources，and then sums up the principles of translation，aiming at promoting the transmission of Chinese culture and its exchange with western culture. 　　Key words：mainstream media；media buzzwords；translation；principles 　　Introduction 　　With the rapid development of mass media，a growing number of Chinese new words or phrases have been created on the media，which are called Chinese media buzzwords.As cross-cultural communication develops，buzzwords are widely used by people for the purpose of introducing new things，new ideas and new developments to foreigners，thus enabling them to better understand Chinese culture and the development trends of various fields of the society.The thesis tries to study the translation of Chinese media buzzwords，aiming at promoting the transmission of Chinese culture and its exchange with western culture. 　　1.The definition of mainstream media buzzwords 　　In WIKIPDIA（a current encyclopedia），a buzzword is defined as a word or phrase used to impress，or an expression which is fashionable，which are rapidly spread and prevailing among mass media including newspaper，television，radio and the Internet and the audience.2.The causes of mainstream media buzzwords 　　Since 2002，the Institute of Applied Linguistics of Beijing Language and Culture University has started to make a research about newspaper media.In a certain period with a certain social background，some wo