商务应用文unitoneanswer.docVIP

Reference Answers Unit One I Answer or discuss with your classmates the following questions: The principles of business writing are clearness, consideration, correct- ness, conciseness, courtesy, completeness, concreteness and credibility. The essential parts of an English business letter are: the letterhead, the date line, the inside name and address, the salutation, the body, the complimentary closure, and the signature block. The optional parts are: the reference number, the attention line, the subject line, the per pro. signature, the initial notation, the enclosure notation, the distribution notation, and the postscript notation. Open In the mixed punctuation style, all the punctuation marks are used where necessary; while in the open punctuation style, the punctuation is omitted in and after the date line, in and after the inside name and address, after the salutation and the complimentary close, but is needed in the body of the letter. The word “Messrs.” cannot be used in the name of a company when: The company name begins with “The”, No personal element is included in the company name, and A courtesy title such as Dr., Sir, etc. has already been included in the company name. When the letter is addressed to an individual First, the letter should be signed in ink by hand, and then, under the hand-written signature comes the typed signature. The official position or job title of the signer goes immediately below the typed signature. The courtesy titles such as Mr., Mrs., Ms., Miss, etc. are not used in the signature block. Miss may be used before the typed signature in brackets when the signer wants to indicate that she is an unmarried young lady. In business writing, consideration means when you write to your customers, you have to put yourself in their position, keep their benefits in mind and respect their feelings. You should focus on what you can do for them and do your best to help solve their problems. In order to be considerate for your c