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南京化工职业技术学院毕业论文 南京化工职业技术学院 毕业设计论文 作者： 王凯泉 系部： 经济管理系 专业 ： 电子商务1021 题目： 携程旅行网的测评 指导教师： 蔡发群 评阅教师 ：郭峰.李杰 完成时间： 2013年 4月 15 日 摘要 旅游业是一项投入少、效益好、创汇多、可带动一些关联产业的发展和增加就业，并促进国际经济交往的产业。我国虽然自然资源十分丰富，但因对旅游业缺乏投资，设施落后，又因长期受国家高度保护，缺乏市场竞争机制，以致我国旅游业远落后于发达国家。改革开放后我国旅游业发展高速度，在一定程度上是在起点较低基础上实现发展的必然表现，本文主要是针对我国旅游业的现状、问题及对策所做的简单探讨。 Abstract:Tourism is a small investment, effective, and foreign exchange earnings could also contribute to the development of related industries and increase employment, and to promote international economic exchanges industry. Although China is very rich in natural resources, tourism due to lack of investment, poor facilities, and because of long-term highly protected by the state, the lack of market competition mechanism, so that Chinas tourism industry is far behind the developed countries. The high speed of development of tourism in China after the reform and opening up, to some extent, on the basis of a lower starting point to achieve the development of the inevitable performance of this paper is to discuss current situation of Chinas tourism industry, problems and countermeasures made??. 关键词：网络优化 产品优化 推广 服务 Keywords: network optimization optimization promotion services 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc353801464 摘要 PAGEREF _Toc353801464 \h 2 HYPERLINK \l _Toc353801465 目 录 PAGEREF _Toc353801465 \h 3 HYPERLINK \l _Toc353801466 一、携程旅行网的基本情况与功能结构 PAGEREF _Toc353801466 \h 4 HYPERLINK \l _Toc353801467 （1）基本情况 PAGEREF _Toc353801467 \h 4 HYPERLINK \l _Toc353801468 （2）功能结构 PAGEREF _Toc353801468 \h 4 HYPERLINK \l _Toc353801469 二、商务模式 PAGEREF _Toc353801469 \h 5 HYPERLINK \l _Toc353801470 （1）战略目标 PAGEREF _Toc353801470 \h 5 HYPERLINK \l _Toc353801471 （2）目标客户 PAGEREF _Toc353801471 \h 5 HYPERLINK \l _