Marketing整理選择题(附答案).docVIP

Chapter 1 1. Marketing is _____. A.another word for advertising and sales B. only used by major corporations C.about satisfying customer needs D.about simply making a profit 2.The first step in the marketing process is to work to understand customers. True False 3. Once we have created value for customers, the final step in the marketing process is to capture value from them. True False 4.The most basic concept underlying marketing is that of _____. profits products human needs services 5.Marketers create social needs in consumers. True False (Marketers do not create customer needs, whether social, physical or individual. Needs are a basic part of the human makeup.) 6.The act of obtaining a desired object from someone by offering something in return is called a(n) _____. exchange switch market sale 7.The art and science of choosing target markets and building profitable relationships with them is called _____. marketing profiles marketing maneuvers marketing selection marketing management 8.Which marketing philosophy listed below is useful when supply exceeds demand and when production costs are too high and need to be reduced? production concept product concept selling concept marketing concept 9.Which marketing philosophy believes that an organization can achieve its goals if it knows the needs of its target market well and delivers satisfaction better than its competition? production concept product concept selling concept marketing concept 10.Customer relationship management (CRM) is solely about acquiring and keeping customers. True False (CRM is about acquiring, keeping and growing customers.) 11.To build lasting customer relationships, firms should focus on delivering _____ and _____. high quality products; low prices customer value; customer satisfaction customer satisfaction; customer growth customer value; high profits 12.It costs 5 to 10 times more to find a new customer than to keep a current one happy. True (Due to changing demographics, more c