(309高口笔试真题及答案.docVIP

上海市英语高级口译资格证书第一阶段考试 (2003年9月)SECTION 1: LISTENING TEST (30 MINUTES)Part A: Spot DictationDirections: In this part of the test, you will hear a passage and read the same passage with blanks in it. Fill in each of the blanks with the word or words you have heard on the tape. Write your answer in the corresponding space in your ANSWER BOOKLET. Remember you will hear the passage ONLY ONCE.Good morning, class! As you remember, last week we talked about the ________ (1). Today were going to start talking about how radio advertisers ________ (2) to get us to buy the products theyre selling. There are so many emotions that advertisements ________ (3). To affect a particular emotion, advertisers make what we call an emotional appeal. Today Im going to ________ (4) that are often used to influence us to buy. I think youll find it interesting because Ive brought with me some ________ (5) to play for you as examples. OK, lets get started.One of the most popular emotional appeals that advertisers use is ________ (6). We all like to hear funny stories, so by ________ (7), the advertisers hope that that well remember it and will, therefore, remember the product. But ________ (8) is the importance of fitting the fight emotional appeal with ________ (9). In the case of humor, it wouldnt be appropriate to make a funny ad for a serious product. Like, say, a law firm that ________ (10). You wouldnt want to use humor to advertise that.Now lets talk about another appeal—the ________ (11). By thriftiness Im talking about ________ (12). Most shoppers are more likely to buy something if its on she than if ________ (13). Here is an advertisement for a furniture store thats ________ (14). Notice how the advertisement gets the listener to ________ (15). In fact the ad talks only about prices and not about ________ (16) or what the store specializes in.The last kind of ad is the advertisement that ________ (17). Our egos make us do things to look good in front of others. For example, we