肯德基網上订餐优势与劣势研究分析.docxVIP

课题：肯德基网上订餐优势与劣势研究分析专 业 学生姓名 班 组 学 号 指导教师 完成日期 目 录摘 要………………………………………………………………………………ⅠABSTRACT…………………………………………………………………………Ⅱ前言…………………………………………………………………………………1肯德基网上订餐系统简介………………………………………………2（一）系统功能丰富多样……………………………………………………………2（二）网上订餐流程简单易操作……………………………………………………3（三）付款方式简单安全……………………………………………………………5（四）网站目前各项使用情况良好…………………………………………………6二、肯德基网上订餐系统优势………………………………………………7（一）物流速度快、送餐服务好……………………………………………………7（二）推广手段多样化……………………………………………………………7（三）产品个性化、差异化…………………………………………………8三、肯德基网上订餐系统劣势………………………………………………9（一）网上订餐系统提供的餐点价格过高…………………………………………9 (二)网上订餐系统覆盖范围小…………………………………………………… 9（三）网上订餐系统缺少客户反馈模块……………………………………………9（四）网上订餐网站系统有待完善…………………………………………………10四、针对网上订餐劣势的解决方案……………………………………10（一）控制成本、使工作饱和化……………………………………………………11（二）扩大送餐范围……………………………………………………………11（三）增加客户反馈系统……………………………………………………………11（四）完善订餐系统建设……………………………………………………………12结 论………………………………………………………………………………13致 谢…………………………………………………………………………14参考文献…………………………………………………………………………15摘 要随着中国企业信息化进程的日趋加快，使电子商务日益成为其经营的重要手段，使得电子商务的市场需求量旺盛。面对庞大的市场需求，肯德基这个世界快餐界的巨头也推出了网上订餐服务 , 网站主要针对那些在公司上班,没时间去吃饭,或一些在家不想做饭的人,平时在店里排队为了吃上一顿饭要排队很久,现在有了网上订餐这个网站,让人们在网站上选择想要吃的食物,又节省了时间,还可以足不出户,就可以吃到美味可口的东西。但同时，肯德基网上订餐也存在着他的劣势，与门店订餐传统模式相比还是有不足之处，本文就是将其优势与劣势进行分析比较得出结论，并提出对策。关键字：肯德基网上订餐 网站建设 企业战略KFC online order analysis advantages and disadvantagesABSTRACTAs Chinese companies increasingly accelerate informatization process, make the electronic commerce has increasingly become the important means of its business, make the market demand of electronic commerce.The world in the face of the huge market demand, KFC fast-food industry giants have also launched online reservation services, now have a reservation online this website, let people choose the food you want to eat on the site, and save time, also can never leave home, can eat delicious things.But at the same time, KFC online reservation there is his disadvantage, this paper is to analyze the advantages and disadvantages and is concluded that the countermeasures were put forward.Key words:kfc consumer psychological ;online