海翔GMATOG2017閱读新题汇总解析.docxVIP

GMAT OG2017阅读新题汇总解析2016年GMAC发布GMAT OG2017版，作为市面上唯一GMAT考试官方权威发布的备考资料，2017版官方指南系列包含往年考试真题，首次中文解读帮助你更准确理解GMAT考试。全套三册的《GMAT考试官方指南》包括：《GMAT考试官方指南》+《GMAT定量推理官方指南》+《GMAT文本逻辑推理官方指南》，共计收录了1500余道历届GMAT考试真题和官方答案解析，包含220多道从未公布过的GMAT试题。想要了解下GMAT考试中阅读部分新增题目的具体内容和解析思路么，还不赶快随着海翔GMAT论坛探索GMAT考试阅读例题解析。GMAT OG2017新增阅读Questions 415-418解析Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers’ perceptions of the product’s performance risk (the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer’s perception of the performance risk associated with purchasing a particular product, while other studies have reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk. Researchers have identified consumers’ perception of the credibility of the source of an advertised message – i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product. 415. According to the passage, the studies referred to in the highlight part reported which of the following about the effect of price on consumers’ perception of t