浙江紡织产业发展困境及对策分析.docVIP

内 容 摘 要 浙江省是我国重要的纺织品服装生产和出口基地，在近十余年取得较快增长之后，面临着各种问题和挑战。主要问题包括人民币升值、金融危机影响，原材料价格上升、纺织企业规模小，管理水平低，技术水平低。浙江纺织企业欲走出困境，必须从多个角度着力，如提高科技水平和研发能力，提高企业管理水平，促进企业向规模化、集团化发展；实施品牌战略，扩大国际影响力；实施出口市场多元化，减少对现有出口市场的过度依赖；政府和行业协会的适当指导和协调；利用国际规则应对各种纺织品贸易壁垒。 关键词：纺织业，困境，发展，浙江 ABSTRACT Zhejiang Province is an important textile and apparel production and export base. After more than ten years after the rapid growing, Zhejiang textile industry faces various problems and challenges in recent years. Zhejiang textile and garment industry is facing major problems of development, including revaluation of the RMB, financial crisis, rising prices of raw materials, small-scale textile enterprises, the management of low level, low level of technology. For textile enterprises in Zhejiang Province out of the woods, we must focus from various angles, such as to upgrade their technological level and R D capabilities, improve enterprise management level, to promote large-scale enterprises; the implementation of brand strategy, expand the international influence; diversified export market and to reduce the existing heavy reliance on export markets; the Government and trade associations the right direction and coordination; use international rules to deal with all kinds of textile trade barriers. KEYWORDS：textile industry，dilemma，development, Zhejiang Province 正文目录 第一章 引言..............................................................................................1 第一节 选题意义......................................................................................................1 第二节 研究现状...................................................................................................... 1 第二章 浙江纺织工业的发展历程和现状..............................................3 第一节 浙江省纺织工业的发展历程和现状........................................................3 第二节 浙江纺织工业发展面临的挑战............................................................... 4 第三章 浙江省纺织业纾困发展的若干建议........................................9 第一节 以提升创