《小议“微商”等新兴营销模式与传统营销模式的整合.docVIP

2015届毕业论文 小议“微商”等新兴营销模式与传统营销模式的整合 院 、 部： 经济与管理学院 学生姓名： 王志飞 指导教师： 彭艳 职称 讲师 专 业： 工商管理 班 级： 1103 完成时间： 2015年6月 摘 要 在经济迅猛发展的的现在，企业的生存与发展早已不再是一件容易的事情，产品质量，生产线，生产成本和营销模式是一个企业能否成功的决定性因素，所有的环节都可能成为企业发展的瓶颈。一个适合企业的营销模式，在市场竞争日益激烈的今天，更加体现出其无与伦比的作用。现在流行的营销策略可大致分为传统营销与基于网络的新型营销。其中传统营销作为曾经的主流营销模式，在企业的整体营销策略中依旧着重要的地位，但是随着网络的发展，更适应现在的营销环境的各种基于网络平台的新兴营销却也受到了众多企业的追捧，对传统营销的地位发起冲击与挑战。通过分析新兴营销与传统营销的优缺点、它们之间的系系与区别为企业选择什么合适的营销策略提供一定的理论性的帮助。 关键词 ： 传统营销；基于网络平台的新兴营销；整合 ABSTRACT Now with the rapid economic development, the survival and development of the enterprise is no longer an easy thing, the quality of our products and production lines, production costs and marketing model is the decisive factor of the success of an enterprise, all the links are likely to become the bottleneck of enterprise development, and a suitable for enterprises marketing mode in todays increasingly competitive market, more reflects its unique role. Popular now can be roughly divided into marketing and traditional marketing strategy based on the new marketing network. As ever in the mainstream of marketing mode, the traditional marketing in the enterprises overall marketing strategy is still the important position, but with the development of network, more adapt to the current marketing environment based on network platform of emerging marketing but also sought after by many enterprises, impact and challenge to traditional marketing status. Through the analysis of the advantages and disadvantages of the emerging marketing and traditional marketing, the relationship and difference between them is what enterprises to select the appropriate marketing strategy to provide some theoretical help. Key words The traditional marketing；The new marketing?based on?network platform； Integration 目 录 摘 要 I ABSTRACT II 1 绪论 1 1.1 问题的提出 1 1.2 研究背景及意义 1 1.3 文献综述 1 1.4 研究方法 3 1.