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2010金融联考真题答案 2010至2013MBA联考真题(答案)
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even among two-year-olds, between girls as not only innocent but as evidence of
innocence. Looking around, I despaired at the singular lack of imagination about girls? lives and interests.
Girls? attraction to pink may seem unavoidable, somehow encoded in their DNA, but according
to Jo Paoletti, an associate professor of American Studies, it is not. Children were not colour-coded at all until the early 20th century: in the era before domestic washing machines all babies wore white as a practical matter, since the only way of
getting clothes clean was to boil them. What?s more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolised femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children?s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.
I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children?s behaviour: wrong. Turns out, according to Daniel Cook, a historian of
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