BEC高级口语presentation的材料_完美打印版..doc

[转载]BEC高级口语presentation的材料 口语具体的考试形式就不多说了，相信大家都知道，这里主要说一下presentation部分经常考的内容。由于很多同学的专业并不是和商务有关的，因此积累一定的商务知识和素材就十分必要。 首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。以下是我当时准备的一些常用材料。 I.Pricing Strategy 1.the product itself: the cost of producing plus your expecting profit 2.similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. 3.target customer: Whether they are wealthy or not? Can they afford the price? Ex: How to ensure that price levels for new products are set appropriately? ○1 The first problem is who your target customers are. Their income, occupation, preference. ○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire. ○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment. II. Product Package Ex: The importance of packaging products appropriately ○1 Traditionally, the purpose of packaging a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky. ○2 Today, the package add value to the product, especially to the consumer goods. The package is the product’s first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present. ○3 You have to packaging your products appropriately so that your products can stand out from the crowd and be bought by the customers. III.Diversification Ex: The importance of product diversification to the success of a business. 这时你可能对product diversification并不是很熟悉，可以举一些案例，比如, the case of coca-cola: desp