GEELY swot.docVIP

Ⅰ. Introduction of Geely Zhejiang Geely Holding Group is one of the top ten automobile manufactures in China. 2003, Geely began to open up overseas markets, vehicle exports in 2004 reached 5,000, representing the amount of the national car vehicle exports 63.7% in 2005 over 7000 export volume, export target for 2006 is to break 10,000 vehicles. And in accordance with the madman Li Shufu, Geely planning blueprint: 2015, Geelys annual sales will reach 2 million, of which two-thirds are sold to the international market. SWOT of Geely Automobile Strengths Well-Established Sales Network The group has established a perfect marketing network in China, with nearly 500 4S shops and nearly 600 service stations; since 2001, the total sales for various kinds of Geely vehicles has accumulated to over 800,000, and the Geely trademark has been recognized as a well-known mark in China. It has established over 200 sales service bases overseas, and performed SKD/CKD assembly production and sales in Ukraine, Russia and Indonesia and other countries, achieving overseas sales of nearly 70,000 vehicles, ranking among the best car exporters in China. Emphasis on Research Development Capabilities By the end of 2009, Geely owns a total of 1,600 technology patents. Geely has a professional research and development team, the staff number of which exceeds 1,400, representing 12% of the total staff of the Group With its extensive investment in research and development, the Group’s RD team is capable of launching four to five new models every year, reflecting its leading position in RD and technology innovation capabilities in China’s automobile sector. Acquisition of Volvo and Enhanced Green Technology New energy-powered vehicle is the latest trend and it will be the future of the world’s auto industry. Ford and Volvo have already invested millions of dollars over the past decade in terms of new energy technology. Acquiring Volvo may enhance Geely’s technology in new energy-powered vehic