ChapterIXLatinAmerican分析.ppt

Chapter IX Latin American Market 第九章 拉丁美洲市场 Pictures Maps 阿根廷巴塔哥尼亚高原上的羊群.jpg 巴拿马运河.jpg 玛雅古城.jpg 智利复活节岛石雕群.jpg Map of Latin America.jpg Overview 1. Outlines of Latin American Markets 2. Mexican Market 3. Brazilian Market 4. Argentine Market 1 Outline Latin America is a large region that covers all the territory in the Western Hemisphere south of the United States. It consists of Mexico, Central America, South America, and the islands of the West Indies. 拉丁美洲（Latin America）是指美国以南的美洲地区，包括墨西哥、中美洲、西印度群岛和南美洲。 Today, the majority of Latin Americans speak Spanish, Portuguese, or French, each of which developed from Latin. For this reason, the region is called Latin America. 因大多数国家通用源于拉丁语的西班牙语、葡萄牙语和法语，故称其为拉丁美洲。 (1)Natural Factor自然因素(i)Location 地理位置 位于西半球； 东濒大西洋，西临太平洋，北接美国，南隔德雷克海峡与南极洲相望。 Latin America covers about 21 million square kilometers. (ii) Resource自然资源 墨西哥的石油、银；牙买加的铝土；委内瑞拉的石油、巴西的铁矿和森林资源、智利的铜（1）。 (iii)Physical 地形 墨西哥以高原和山地为主，中美洲地形以高原和山地为主，西印度群岛由1200多个岛屿和众多暗礁组成。 南美洲西部为狭长的安第斯山；东部为波状起伏的高原：巴西高原、圭亚那高原和巴塔哥尼亚高原；中部为广阔平坦的平原低地：奥里诺科平原、亚马孙平原和拉普拉塔平原。 (iv)Climate 气候 墨西哥为亚热带气候，中美洲和加勒比海沿岸为热带雨林气候，南美洲大部分地区属热带雨林和热带草原气候。 (2)Human Factor人文因素(i)People居民 Latin America has a population of about 488 million, there would be only about 24 people per square kilometer. Today, most Latin Americans are chiefly of Indian and white descent or of black and white descent. The people of Latin America share many traditions and values that spring from their common colonial heritage. ? Southeastern Brazil and much of Brazils coast; east-central Argentina; central Mexico; and the northern regions of Colombia and Venezuela are heavily populated. Four Latin-American cities and their suburbs rank among the largest urban centers in the world. They are Mexico City @; Sao Paulo, Brazil @; Rio de Janeiro, Brazil; and Buenos Aires, Argentina @. (ii)Religions 宗教 Most Latin Americans are Christians. The great majority are Roman Catholics, but a growing number belong to Protestant churches. (iii)Recre