大学生论文书写模板大学生论文书写模板.doc

附件十六 吉林华桥外国语学院 本科毕业论文 （2003级） 姓 名： 学 号：1201030105 院 系：应用英语学院 专 业：英语 （国际贸易） 指导教师： 二〇〇七年六月 The Importance of Public Relations in Marketing 公共关系在市场营销中的重要性 姓 名： 院 系： 应用英语学院 专 业： 英语（国际贸易） 指导教师： 吉林华桥外国语学院 Jilin Huaqiao Foreign Languages Institute  Abstract The long-believed theory “Make a better mousetrap and the world will beat a path to your door.” does not work as well as before. Today’s market competition is a combination of the attention competition, the competition of relations, the consumer loyalty competition, the will of the people competition, and the propaganda competition. To survive and succeed in the severely competitive market, corporations must try to obtain attention, interest, understanding, and support of the public, and public relations comes to be the magic tool. However, many corporations havent recognized the power of public relations. Hong Kong businessman Barry C. Cheung notes, China lacks skills in public relations generally and crisis management specifically, that hurts them.” China’s ongoing trade-related friction with foreign countries demonstrates his opinion and it highlights the need for a better public relations effort on the part of the Chinese corporations. The article is written to draw attention to public relations in the cause of marketing through analyzing the influence of public relations on corporations in marketing. This thesis falls into 5 parts. The first part makes a short description about the present state of the public relations in the world. The second part makes an introduction of marketing terms including public relations, marketing, marketing mix, and promotional mix. The third and fourth parts make a detailed analysis on the relationship between public relations and marketing and how public relations influence corporations in marketing. Finally, the article reemphasizes the importance of public relations to corpora