浙江电大商务英语项目设计浙江电大商务英语项目设计.docVIP

Executive Summary The purpose of this report is looking for reasons and possibilities for setting up a Plug-wrap paper joint venture in China, whose business scope is to offer high-quality plug-wrap paper for cigarette companies in China and abroad. In this report, a study is made on market situation for plug-wrap paper in China and abroad, the potential customers, and the advantages and disadvantages, the benefits, profits, as well as the risks. In this report we also make careful plans over the measures to be taken to affect this project. Plug-wrap Paper project Introduction Currently the plug-wrap paper in the domestic market is mainly medium and low-grade products mainly for the production of third to fifth categories of cigarettes. Such paper accounts for around 80%. The quantity of high grade plug-wrap paper is still very small. With the development of national economy and the increase of living standard of the people, the topic of smoking and health will increasingly call the attention of people. It has already formed an irreversible trend in China to smoke cigarettes of low contents of tar. The portion of high grade cigarette is continuously increasing and medium and low grade cigarettes will gradually decrease. However, the domestically produced high grade plug-warp cannot compete with foreign products. If high grade plug-wrap paper production line of international level cannot be established soon to manufacture products which reach the indices of their international counterparts, the majority of plug-wrap paper of such grade will have to rely on imports. It is estimated that by the year of 2010, the market gap for high grade plug-wrap paper will be over 35,000 tons. This project will mainly produce and do the business of plug-wrap paper and products in the same series. Produce high quality plug-wrap paper suitable for medium and high grade cigarettes with medium to low contents of tar by introducing foreign advanced equipments and