商务现场口译译文及练习答案.docVIP

Unit 6 I. You are going to hear a short passage about advertising. Listen to the passage carefully and note down what you hear. Pay attention to the structure of your notes. Then interpret your notes in the target language. Advertising Advertising reaches people through various forms of mass media. These media include newspapers, magazines, television, radio and posters and hoardings. Advertisers buy space in newspaper and magazines to publish their advertisements. They buy time on television and radio to broadcast their commercials. One of the many advantages of newspapers is that most adults read a daily newspaper, and many of them specifically check the advertisements for information about products, services, or special sales. Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. One of the main advantages of television to advertisers is that it brings sight, sound and action directly to consumers in their homes. An advantage of advertising on radio is that people can listen to programs while doing other things, like driving their cars or working at home. II. Phrase Interpreting Ask the students to interpret the following words and phrases into Chinese or English respectively with the help of the language bank in the Students Book. A 1. Swatch 2. Ericsson 3. Rejoice 4. Seven-up 5. Nokia 6. Honda 7. Philips 8. Olympus 9. Marlboro 10. Lexus 1．斯沃奇。 2．爱立信 3．飘柔 4．七喜 5．诺基亚 6．本田 7．飞利浦 8．奥林巴斯 9．万宝路 10．雷克萨斯 B． 1．消费者广告 2．企业广告 3．地方广告 4．全国广告 5．全球广告 6．印刷广告 7．电子广告 8．户外广告 9．商业广告 10．网络广告 1. consumer advertising 2. business advertising 3. local advertising 4. national advertising 5. global advertising 6. print advertising 7. electronic advertising 8. out-of-home advertising 9. commercial advertising 10